BOFU
Website Redesign Checklist: 25 Signs It Is Time
A checklist for spotting usability, content, performance and conversion problems in an aging website.
Content problems
Look for outdated services, unclear value propositions, weak headings, duplicated content and missing calls to action.
UX problems
Check navigation, forms, mobile layouts, page hierarchy and whether important information is easy to find.
Trust problems
Review proof, case studies, testimonials, contact information and signals that help a buyer feel confident.
Technical problems
Check redirects, canonical URLs, indexability, image dimensions, performance and broken links before rebuilding.
Conversion problems
Identify pages with traffic but weak next steps, then redesign around the buyer journey rather than visual novelty.
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